Attention, moviegoers: The 2019 Harkins loyalty cup is now available
Film fanatics looking to stylishly slurp soda are in for an annual treat they can find at the concession stand.
Harkins Theatres dropped their coveted loyalty cup design Thursday along with new loyalty member deals devoted moviegoers can capitalize on beginning Nov. 15.
For $6.50, moviegoers can purchase a reusable 32-ounce cup, known for its signature design, at all Harkins locations. Each refill with this cup costs $1.50 through 2019.
This year’s design is a colorful abstract collector’s item that includes tentpole movie clues harkening to “Wonder Woman,” “Pokemon” and “The Lego Movie.”
The 85-year-old movie theater chain, which shows $5 classics and current box office favorites, instituted a free rewards program last year that allows members to earn points on some purchases and receive offers for screenings and birthday gifts.
My Harkins Awards members can upgrade their accounts for $30 per year to receive a medium popcorn when buying a ticket. The popcorn perk is good throughout 2019 and is limited to 36 bags per year.
The Phoenix Children’s Hospital Center for Cancer and Blood Disorders will receive $1 for every Popcorn Perks purchase.
That’s not the only way Harkins is giving back this year. On Thanksgiving, Harkins will donate $1 from every popcorn sold to the American Red Cross California Wildfires Relief.
“Like many Americans, we have been watching in sadness and horror the tragedy unfolding in California. Our hearts go out to our friends, colleagues, guests and family members affected by these most deadly and most destructive wildfires in history,” said Harkins president and CEO Mike Bowers in a statement. “On this Thanksgiving, we are thankful to all the volunteers, firefighters and first-responders who are sacrificing to battle this disaster. Our donation will go directly to support them, and those forced from their homes with much needed food, shelter, and supplies.”
The goodwill goodies are available nationwide on Nov. 22. For more information, visit Harkins.com.
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